These 10 Brands Dominate Your Grocery Shelves

Did you know that 10 brands dominate a significant portion of the CPG food industry? 

Convergence Alimentaire, a blog focused on the food industry, put together this interesting infographic above, showing how a small number of companies have a significant hold on the food industry. 

The 10 brands listed here were (in alphabetical order): 

1. Coca-Cola
2. General Mills
3. Johnson & Johnson
4. Kellogg’s
5. Mars
6. Modelez (Kraft)
7. Nestle
8. Pepsico
9. Proctor & Gamble
10. Unilever

The blog also goes on to note that some large brands were left out due to limited space, including: Danone, Smucker and Heinz.

Interesting landscape, as marketers think about reaching consumers and understanding their brand affinities.