7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Let’s not pretend anymore. Creating content is tough, even when you know your target audience and customer segment in and out. 

You reach a saturation point when it comes to topics you need to cover and talk about on your website and social forums. 

But did you ever wonder how the best industry leaders always seem to conjure a vital issue to address? Their undisputed secret lies in keyword monitoring tools. 

Yes, you will be astonished to know that keyword monitoring is not just a spying technique but your ticket to boost your branding, sales, and revenue. 

But here’s the catch. Only a handful of people know what and how to track keywords. 

In this blog, we are going to spill the beans. You will know exactly what keywords you should focus on and what kind of benefits you will reap. Post that, we’ll also review a couple of keyword monitoring tools that you can use right away.

Let’s start with the basics though. 

What is keyword monitoring?

Keyword monitoring is when you keep track of certain brand-relevant or high-search volume  keywords to see what people are searching for. This can help businesses understand what their customers are truly interested in.

Let’s say you have a company that sells video games. You can leverage keyword monitoring to see what games people are searching for the most. 

If you notice that a lot of people are searching for “best multiplayer games”, you might decide to focus on creating more multiplayer games to meet that demand.

You can also look for top contenders who are in the same space as yours. See what their customers are praising and giving feedback about. With such a simple drill, you can easily find opportunities and make the cut. 

Now that’s just one of the many wins you get to enjoy with keyword monitoring. Let’s see a couple more. 

What are the different types of keyword monitoring?

There are several types of keyword monitoring techniques based on your final intent. Some of the most popular use cases of keyword monitoring are:

1. Competitor analysis

Want to know what your competitors are doing? Try to figure out what keywords they’re using. For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers.

2. Trend analysis

Keep in check what’s popular right now and use those keywords to get more traffic. For example, if you notice that many people are searching for “sustainable fashion”, you might decide to use that keyword to attract people interested in that topic.

3. Content optimization

Have a site but are clueless about spiking your organic traffic? Figure out what keywords your ideal target audience is searching for. For example, if you have a blog about cooking and notice that many people are searching for “easy dinner recipes”, you might use that keyword in your blog post titles and throughout your content to attract more readers.

4. Brand monitoring

Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. For example, if you notice that many people are complaining about your customer service, you might use keywords like “great customer service” to show that you’re improving in that area.

5. PPC advertising

If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. It can help you figure out which keywords to target in your ads to get the most clicks and conversions.

6. SEO optimization

Do you regularly optimize your website to rank higher in search engine results pages? Keyword monitoring will reveal which keywords to target in your content to improve your rankings.

7. Social media marketing

Get more out of your social media campaigns to promote your brand. Keyword monitoring can connect the dots to what people are saying about your brand on social media, so you can respond accordingly.

8. Product development

Keyword monitoring is an underrated tool to find what products or services people are interested in. For example, if you notice that a lot of people are searching for “vegan protein powder”, you might decide to develop a new product that meets that demand.

9. Market research

Keyword monitoring is another effective market research tactic that involves gathering information about your target audience. By monitoring your audience’s keywords, you can gain insights into their interests and preferences.

10. Reputation management

Lastly, eliminate all chances of risking your reputation by monitoring your brand’s online reputation and taking steps to manage it. Keyword monitoring lets you identify negative reviews or comments about your brand, which you can then address to improve your reputation. 

We bet you can’t resist the temptation now. So here are a handful of ways to kick start with keyword monitoring. 

What are the different ways of keyword monitoring?

There are a few different ways to monitor keywords, each with pros and cons. Let’s take a look at some of the most popular methods:

Social media monitoring tools: They allow you to track a set of keywords on popular social media platforms like Twitter, Facebook, and other platforms. This is purely for monitoring what people are saying about your brand on social media.

SEO tools: They can track your website’s rankings for specific keywords over time. This is best for understanding how your website performs in search engines and identifying areas for improvement.

Competitor analysis tools: They facilitate you to see what keywords your competitors are ranking for and how much traffic they’re getting from those keywords. Competitor analysis is great for identifying new opportunities for your own website or product.

Web analytics tools: They let you see how much traffic your website gets from specific keywords. This can be a game-changer if you want to understand what keywords drive the most traffic to your website and optimize your content accordingly.

You surely wouldn’t want to put all your eggs in one basket. That’s why we recommend investing in multiple tools for holistic surveillance of your online status. 

7 best keyword monitoring tools you should be using right away

We understand it’s not feasible to manage tons of tools just because they have some value. We researched, so you don’t have to. 

Here’s a list of tools, having both free and paid keyword monitoring tools that can scale your business from multiple marketing channels with thorough monitoring. 

1. Google Alerts

Google Alerts is a free online tool by Google to monitor the web for specific keywords or phrases. Just create an alert for any keyword or phrase you want to track, such as your brand name, your competitors’ names, or any other topic you’re interested in. Whenever new web content is published that matches your alert, you’ll receive an email notification with a link to that content.

Google Alerts is amazing for monitoring your brand’s online reputation, keeping track of industry news, or staying up-to-date on any other topic you’re interested in. It’s easy to set up and use, and it’s completely free. You can create as many alerts as you want and customize them to your specific needs.

2. Google Analytics

Google Analytics is yet another free web analytics tool by Google to track and analyze website traffic. Get valuable insights into your website’s performance, including how many people visit your site, where they’re coming from, what pages they’re visiting, and how long they stay on your site.

Google Analytics provides a variety of reports and metrics summarizing your website’s performance, including audience demographics, acquisition channels, behavior flow, and conversion tracking. 

3. Ahrefs

Ahrefs is a popular SEO tool that provides a suite of tools for keyword research, backlink analysis, content analysis, and more. Loved by marketers, SEO specialists, and website owners to improve their website’s search engine rankings and overall online visibility.

Ahrefs’s remarkable keyword monitoring feature lets you see which keywords your competitors are ranking for, as well as how much traffic those keywords are driving to their websites. Bridge on the gap and steal their customers by keeping an eye on them.

4. SEMrush

SEMrush is an all-in-one digital marketing tool that provides a suite of tools for SEO, PPC, content marketing, social media, and market research. Its keyword monitoring tool shows which keywords your website is ranking for, as well as how much traffic those keywords are driving to your website. This information is handy when optimizing your website’s content and improving your search engine rankings.

The tool also has features for PPC advertising, content marketing, social media monitoring, and market research. It’s also known for its user-friendly interface and comprehensive reporting, making it easy to analyze your website’s performance and track your progress over time.

5. Keyhole

Keyhole is a perfect keyword monitoring tool due to its real-time tracking and monitoring capabilities, comprehensive dashboards, and reporting. It can find any online conversation that mentions the keyword being tracked and provides real-time data on the conversation as it unfolds. 

Keyhole’s real-time alerts provide valuable insights into your brand’s online reputation with sentiment analysis. Its comprehensive dashboards and reporting save you time while enabling you to make smarter, data-driven decisions. Its straightforward interface doesn’t complicate tracking keywords, hashtags, or even social media profiles. 

Additionally, Keyhole’s influencer tracking feature allows you to find and track influencers in your niche, while its hashtag analytics feature helps you identify the most popular and effective hashtags to use in your social media campaigns. 

Finally, competitor analysis features let you track your competitors’ social media performance so you run a sustainable social media strategy. It is a must-buy for those looking to improve their online presence and make data-driven decisions.

6. BuzzSumo

BuzzSumo is not a traditional keyword monitoring tool, but it can be used for keyword monitoring in a different way. You can enter a keyword or phrase related to your niche and see what content performs well on social media platforms. Discover popular topics and keywords that you can use to create your own content for more traffic. 

It also offers multiple keyword ideas that can be used for keyword monitoring. In this way, you can identify newer ones to monitor and optimize for and stay ahead of the competition in your industry.

7. Spyfu

SpyFu is a web-based search analytics tool that provides insights into competitors’ search engine optimization (SEO) and pay-per-click (PPC) strategies. With SpyFu, you can research competitors’ organic search rankings, their top-performing keywords, and the ad copy they use for PPC campaigns.

Compare your site’s performance with those of your competitors in terms of website traffic, keyword rankings, backlink profiles, and advertising campaigns. Know the best practices and strategies that are working in your niche. Find profitable keywords for their SEO and PPC campaigns with insights into search volume, cost-per-click (CPC), and competition level for any given keyword.

Final words

Keyword monitoring tools are a must if you want to stay ahead of the competition. By tracking keywords and hashtags, you get an unfair advantage when it comes to engaging with your audience. 

As mentioned before, we encourage you to try out multiple tools. There are many options available, but Keyhole stands out for its comprehensive features and real-time social media monitoring. If you wish to take your keyword monitoring to the next level, we highly recommend trying Keyhole.

It offers a free trial, so you test its features before committing. Sign up today and see it for yourself. 

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