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What Is Social Listening & Why You Need It In 2023
A sound social media listening practice is essential to every brand or business. It can help with reputation management, brand health, customer service, SEO, and market research. Most importantly, it...
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Breaking Down The Impact Of Twitter’s API Charges On Marketing [Expert Edition]
Towards the beginning of Feb 2023, Elon Musk’s owned Twitter stirred the internet with a life-changing announcement. Yes, we are talking about the pricey affair of Twitter API. Previously, Twitter...
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6 Instagram Contest Ideas For Your Next Giveaway
Instagram has a massive user base of over 1 billion, of which 90% follow at least one business account. Besides, the platform offers advanced features and advertising capabilities that can help...
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy
Let’s not pretend anymore. Creating content is tough, even when you know your target audience and customer segment in and out. You reach a saturation point when it comes to topics you need to cover...
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6 Must-Have Keyword Monitoring Tools For Every Marketing Strategy
Let’s not pretend anymore. Creating content is tough, even when you know your target audience and customer segment in and out. You reach a saturation point when it comes to topics you need to cover...
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10 Instagram Marketing Strategies To Boost Your Brand’s Presence
Instagram has emerged as one of the most powerful social media platforms for businesses of all sizes. With over 1 billion monthly active users, it’s the 5th most visited website in the world....
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Top 5 Online Reputation Management Tools For Transforming Any Crisis To...
Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? And then your phone might buzz with notifications as the post goes viral....
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Media Monitoring 101: What It Is And How It Works[Tools Included]
Did you just get a Slack ping from your manager about a bad brand review? The very thought makes you sweat, isn’t it? You can escape this hell of a situation with media monitoring. There are so many...
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Ultimate Guide On How To Use Instagram Reels For Business Growth
When TikTok videos first started going viral, Instagram launched its own format for short-form vertical video fun, Instagram Reels. This type of video post gave users access to a suite of editing...
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When Is The Best Time To Post On Instagram?
Wondering when you should post on Instagram to get the most visibility and engagement? The best time to post on Instagram isn’t an exact science, but as a general guideline, the best time to post is...
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131 Astonishing Social Media Statistics Revealed[2023 Edition]
It’s almost unbelievable how fast social media has grown over the last decade. With newer social media platforms emerging, netizens have too many hot leisure destinations. While the youths dominate...
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7 Steps For Effective PR Crisis Management In 2023
PR crisis. PR nightmare. PR catastrophe. No matter what we call it, it remains something very unpleasant and undesirable for a brand. It has become even scarier for businesses in the era of social...
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10 Instagram Features To Make Your Life Easier In 2023
Do you need help to make the most of Instagram despite being one of the 2 billion monthly active users? With Instagram’s increasing popularity, knowing which features to use to enhance your experience...
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6 Must-Know Types Of Competitor Analysis Tools With Top Recommendations
Hold on! Did your competitor’s post go viral, but are you struggling with dwindling likes? Or are you absolutely clueless as to why competitors are outranking you? We get that frustration! Despite...
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When Is The Best Time To Post On TikTok?
It’s no secret that the world is addicted to scrolling posts on TikTok. Everyone from toddlers to working professionals finds their safe space of muse here. Despite the backlash of being banned in...
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17 Unique Social Media Campaigns To Inspire Your Own
As a brand, you undoubtedly want to be relatable to your customers. In today’s day and age, however, you must be willing to reach your customers where they are. So if you are wondering where they...
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How To Find The Top TikTok Trends Every Single Day With Examples
It’s okay if you admit to listening to TikTok trending songs while working out! We know how addictive that is. The constant play of the same tune makes you tap your feet irresistibly! But here’s a...
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How To Use Competitor Analysis To Identify New Marketing Opportunities
Did you hit the plateau of customer acquisition? If you are nodding your head in anticipation, know you are not alone. Oftentimes, you see a handful of players dominating a particular industry...
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How To Use Competitive Benchmarking To Boost Your Social Media Marketing...
Are your results in social media the bare minimum, or should you be reaping enough? Well, it doesn’t help to be delusional. If you aspire for Kylie Jenner-like follower growth for your brand, you are...
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Top 5 Content Marketing Strategies For B2B Brand Promotion
Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? If so, you’re...
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