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Wendy’s Social Media Strategy: Serving Humorous Engagement Online
Wendy’s has always been on-point with its marketing strategies. From the beginning, its square patties in circular buns gave the impression of a wholesome, meatier burger. This was coupled with early...
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SKIMS’ Social Media Strategy: Shaped Via Inclusive Influencer Marketing
Kim Kardashian’s shapewear and clothing brand Skims started in 2019 as an over-hyped venture many people thought wouldn’t last long. Less than 5 years later, the brand is worth USD 4 billion and is...
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How To Find Target Audience On Social Media
Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? It’s probably because you don’t know exactly whom to...
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Instagram 2.0 Is Here 🙌🏻
Latest Social Media Updates 1. TikTok has made a new update that restricts the ability to search for specific hashtags within its Creative Center tools. 2. Instagram is cooking up something exciting!...
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10 Tricks For Memorable Content On Social Media
Have you ever experienced that sinking feeling when your carefully crafted content seems to disappear in the vast sea of social media posts? It can be incredibly challenging to make a lasting...
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How To Measure Share Of Voice On Social Media
Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your...
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How To Enhance Your Profile With A LinkedIn Audit
Linkedin has become the cornerstone of professional social networking for businesses and employees alike. It saw an incredible 22% increase in engagement in 2022 and now has 900 million members,...
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8 Influencer Marketing Metrics To Pay Attention To In 2024
67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual...
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Facebook Marketing Guide With Winning Strategies For 2024
There are roughly 8.1 billion people on the planet. Out of those 8.1 billion, about 3.03 billion are active Facebook users. That means more than one-third of the world uses Facebook. That’s a lot of...
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Twitter Social Listening Guide 101
Wouldn’t it be great if you could gather all your audience in a room and collect a first-person account of what they like, need, prefer, and expect from brands? With social listening, you can (well,...
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Tinder’s Social Media Strategy: Matching Needs To Maximize User Engagement
Tinder barely needs an introduction. This top online dating app is well-known for popularizing the ‘swipe right, swipe left’ feature. The app launched in 2012 and has steadily made inroads into...
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Super Bowl LVIII Breakdown: A Recap In Numbers [Plus Taylor Swift Effect...
Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. As per CNBC, Super Bowl LVIII was the...
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Is TikTok Copying YouTube For Views?
Latest Social Media Updates 1. Is TikTok competing with YouTube? Well, TikTok is actually encouraging creators to post longer, horizontal videos, aiming to boost their viewership within 72 hours. 2....
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Top Tools & Strategies To Nail YouTube Competitor Analysis
What sets your YouTube competitors apart? How do they make their videos rank better than yours on YouTube? You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only...
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5 Ways To Use Social Listening For Competitive Analysis
Competition is fierce in today’s markets. This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. For instance, have you...
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Understanding The Basics Of Instagram Social Listening
With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Imagine gaining deep insights into your audience’s desires, tracking...
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Tabs Chocolate Social Media Strategy: A Tempting Recipe For Success
Founded by two University of Michigan undergraduates in 2021, Tab Chocolate is taking the internet by storm. From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the...
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Spotify’s Social Media Strategy: Streaming Brilliant Content Globally
Spotify’s tagline — music for everyone — undoubtedly captures what the Swedish brand is about. They witnessed a whopping 574 million monthly active users in the third quarter of 2023 and show no signs...
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Duolingo’s Social Media Strategy: A Shockingly Hilarious Adventure
To anyone who has ever toyed with the idea of learning a new language, Duolingo needs no introduction. In fact, even if you aren’t a language enthusiast, chances are the internet’s most loved owl,...
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8 Measurement Strategies For Social Media Managers In 2024
Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. In the past, simply counting likes and shares was enough, but this is no...
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