How Do You Measure Brand Awareness on Social Media?
Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several...
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How to Calculate the ROI of a Social Media Influencer Over Time
Influencer marketing is all the rage. That’s because audiences would much rather hear from personalities they know and love rather than a brand they’ve never heard of. Jump Links:Influencer Social...
View ArticleWhat’s The Best Number of Hashtags to Use In My Post?
Hashtags can be a great way to boost your post’s visibility, but the ideal number of hashtags depends on the social media platform. While you’re better off using fewer hashtags on Twitter, you’ll see...
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The Essential Guide to Social Media Icons for Marketers
Have you ever come across a website that doesn’t have any social media icons? Chances are, you haven’t. These social media icons point website visitors to the brand’s social media pages so they can...
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The Free Social Media Reporting Template for Marketers
Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a...
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The 11 Best Social Media Scheduling Tools for Businesses
When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social...
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How to Get Verified on Twitter in 2020: Boost Your Chances
Learning how to get verified on Twitter will get you closer to building a credible brand online. The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic....
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Ready for the Holidays? Here’s How to Launch a Successful Holiday Marketing...
With the holiday season quickly approaching, it’s almost that time of the year again. Time to get your decorations out of the box and scramble for something to gift your friends and family. For some,...
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The 21 Best Sentiment Analysis Tools in 2020
While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all...
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Your Guide to TikTok Marketing and How to Use It for Business
TikTok has been a hot topic throughout 2020 from viral videos and challenges popping up on the platform all the way to the app’s near-ban in the United States. And one thing that’s been gaining...
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Instagram SEO: 7 Tips to Boost Your Visibility
If you’re using Instagram to market your business, the best way to guarantee success is by boosting your following first. The more people you manage to reach, the higher your chances of driving sales....
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5 Social Media Strategies That Succeeded in 2020 [Key Takeaways]
Updated in October 2020 This year has been a heck of a ride for everyone. However, savvy brands have risen to the occasion giving us great takeaways about social media trends that are here to stay....
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The Top 25 Social Media Analytics Tools [Updated for 2021]
Updated – November 2020 Did you miss our previous article on the best Sentiment Analysis Tools? No worries, you can read it here: https://keyhole.co/blog/best-sentiment-analysis-tools/ You guessed it:...
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The Top 16 Facebook Analytics Tools for Marketers
Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to...
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We Analyzed A Million #Halloween2020 Social MediaPosts – This Is What We Learned
Despite restrictions, Halloween made a splash this year, at least on social media. There were over 963.7K posts with the hashtag #Halloween2020, which resulted in 5.5 billion impressions this past...
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Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]
Twitter Analytics Guide Updated in November 2020 Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended...
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Social Media Marketing 101 for Small [and New] Businesses
Congratulations on being a new or small business owner! You are making our communities healthier, and in return we want you to succeed. So, we made this Social Media Marketing 101 guide just for you....
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The Top 25 Social Media Monitoring Tools [Updated for 2021]
This Social Media Monitoring Tools List has been updated as of November 2020 Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said...
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The Top 15 Hashtag Analytics Tools in 2021
Top Hashtag Analytics Tools for 2021 – Updated in December 2020 In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. It...
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Top 5 Fashion Social Media Campaigns in 2020 [+ Key Takeaways]
While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. It can be helpful to gather some inspiration...
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