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Top 15 [Paid + Free] Hashtag Analytics Tools In 2023
In a world with an overflow of information, setting up social media marketing can be just the beginning of a complex process. It involves consistently monitoring and evaluating your audience’s needs...
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Beginners Guide To Generating Leads On LinkedIn
Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for...
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7 Profitable Social Media Marketing Tips To Generate Sales
Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. But if they know how to use their profiles well, they can also move beyond demand...
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7 Tips To Create Engaging Visual Content On A Budget
The human brain has developed complex neural systems to process visual information. Research shows that around 55% of the brain’s cortex is devoted to visual processing. That’s compared to 11% for...
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What Is The Best Time To Post On Twitter In 2023
Like many other social media platforms, Twitter has been useful for people in many ways. It is a great place for information dissemination, advertisement, and research. The use of Twitter for many...
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What Are Social Metions & How To Track Them
Ever had a chance to see brands pouring love on posts that mentioned them? Unless you are just starting out, who has the time to dig out social mentions of their brand? Almost nobody! But that...
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5 Successful Social Media Campaigns To Inspire Your Next Marketing Drive
Remember the iconic Spotify Wrapped campaign or the #PutACanOnIt by Redbull? Unless you have been living under a rock, such social media campaigns are inspirations to every marketer. There are more...
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5 Influencer Marketing Strategies To Grow Your eCommerce Business
Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother,...
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Ultimate Brand Monitoring Guide For Tracking Online Reputation
You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. That means a couple of negative reviews can actually be a potential reason for lesser lead...
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Top Instagram Stories Analytics For Leveling Up Your Gram Game
Instagram Stories have become a raging phenomenon. And that’s because everyone on Instagram loves to view Stories. Thanks to their authenticity, interactivity, creative expression, and transient...
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How To Use Instagram Hashtag Analytics For Improving Your Reach In 2023
Before you roll your eyes at this in disbelief, Instagram hashtags actually work! They bring exceptional reach to you. This engagement tool is not just for Twitter alone but spans its effectiveness...
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Top 10 Instagram Metrics You Should Be Tracking In 2023
The problem with data is that it leaves you overwhelmed. Thanks to Instagram and its multiverse post types, keeping track of your brand pulse has become a challenge. Meanwhile, the rookies are happy...
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10 Lesser Known Instagram Tools For Creators Worth Exploring
Instagram is a top media platform that is employed to build a relationship with brands and users. The visual-first social medium has over 2 billion active monthly users as of January 2023. From its...
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What Is Newsjacking?
Every day, there is new content coming your way. These produced materials, particularly news, can significantly affect the way you live and run your life. Reports and news from journalists, the media,...
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How To Use Social Media Contests For Lead Generation
The popularity of social media contests keeps increasing, with brands using them for a range of purposes. From driving website traffic to increasing social media following, contests and giveaways are...
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What Is Engagement Rate & How To Calculate It? (2023 Guide)
Social media accounts with larger followers are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. The engagement rate gives us an...
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13 Best TikTok Analytics Tools To Track Hashtags, Profiles & Trends (2023)
The growth and rise of TikTok as a social media platform have been astonishing. As reported on App Annie, for the first time users spent more time on TikTok than on Facebook in terms of app usage. The...
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27 Best Social Media Analytics Tools For Marketers (2023)
You guessed it: 2022 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact,...
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Reach vs Impression: What Is The Difference & How To Measure It?
Reach vs. Impressions is a common dilemma causing confusion amongst marketers and social media users alike. But that’s understandable: Social media metrics like ‘reach’ and ‘impressions’ have become...
View ArticleInstagram Posts vs Instagram Stories: Is One Better Than the Other?
Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram...
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