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Airbnb Social Media Strategy: Sharing Stories, Building Community
Be it a vacation with your friends or a staycation to escape the everyday hustle and bustle, you may have found yourself exploring Airbnb’s affordable and convenient homestays. So, how did the...
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture
Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. The classic LEGO bricks...
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Will TikTok Be Banned In The US?
Latest Social Media Updates 1. The US Congress is considering a bill that could bring a TikTok ban! If passed, the parent company of TikTok, ByteDance, will be forced to sell it within 180 days or...
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How To Save Instagram Stories
Instagram launched Stories in 2016 to give users a unique and fun way to connect and engage with followers. Despite the ephemeral nature of its content (or maybe because of it), Stories is one of the...
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LinkedIn SEO Guide To Leverage LinkedIn Hashtags Analytics
Are you looking for a job? To kick your career up a notch? Or to widen the horizon of your professional network? LinkedIn is the answer! But what are the odds that your LinkedIn content will stand out...
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Mastering Social Listening Metrics & KPIs: A Comprehensive Guide For Digital...
Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. With...
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Ultimate Twitter Marketing Guide With Tips & Strategies
Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? It has become a global powerhouse for real-time news, conversations, and...
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Surprise, Pokes Return To Facebook & LinkedIn Adds Games
Latest Social Media Updates 1. Remember Facebook’s iconic “Poke” feature? It’s making a remarkable comeback igniting a 13x spike in poking activity, with more than 50% of pokes among users aged...
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10 Best Instagram Monitoring Tools To Help Boost Engagement
There are 25 million brand accounts vying for engagement on Instagram. As marketers, watching random meme pages, viral trends, and influencer posts grab all the attention and followers you wish your...
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Twitter’s Explore Page Revamped!
Latest Social Media Updates 1. TikTok might soon launch “TikTok Notes,” a new photo app. It’s like Insta, but will TikTokers buy into still images? Let’s wait and see! 2. Instagram’s Blend whips up a...
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How To Run An Instagram Giveaway
Instagram giveaways are one of the most effective ways to create a buzz about your brand, reach a wider audience, and grow your following. In this article, we’ll explore the step-by-step process of...
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How To Protect Your Content From Being Copied
When you’ve worked long and hard on a piece of original content, it can be frustrating to find that someone else has decided to steal it. This is especially important in the world of search engines,...
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An Overview Of Instagram Reels Dimensions & How To Resize Them
Tired of blurry Reels? Frustrated by cropping? We’re here to help. This is the only Instagram Reels dimensions guide you’ll ever need. We’ll walk you through the perfect aspect ratio, margin, and...
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TikTok Bill Passed, What Now?
Latest Social Media Updates 1. The US House just passed a bill calling for ByteDance to sell TikTok or else face the dreaded ban hammer! TikTok plans to take the issue to court. *Phew 2. Pay-to-tweet...
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Sustainability In Social Media Marketing: 7 Strategies For Promoting Your...
Consumers today increasingly seek brands that reflect their values. Sustainability is a major concern, with people prioritizing eco-friendly products and practices. Studies reveal that 50% of...
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How To Verify YouTube Channels
If you aren’t on YouTube, you are missing out! With over 2.5 billion active users and over 1 billion hours of content watched daily, YouTube is the second largest search engine after Google. If you...
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How To Conduct An In-Depth TikTok Audit
Is my TikTok account healthy? Bet you have never put it like this, even if you have been marketing on TikTok for a while. TikTok has long established itself as a leading social media channel for...
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Top 5 YouTube Monitoring Tools You Can’t Miss In 2024
As the world’s biggest video-sharing hub and second-largest search engine, YouTube is a global go-to for countless users – whether they’re looking for entertainment, education, or just a bit of fun....
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Your Guide To Social Listening On LinkedIn + Top Tools
You’ll be missing out on valuable data that could be helpful in building your business without social media listening. Did you know that 75% of internet users research products and services on social...
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Met Gala Trends On Social
Latest Social Media Updates 1. Meta is expanding its paid verification service for businesses, now including call support for the top tier subscribers at $350 per month. It is rolling out first in...
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